Four Parts to PR

Research, planning, communication, and evaluation

Research:

Informal — asking questions

Formal — Focus groups, surveys, unbiased questions

Learn everything about the business you are representing. Understand the terminology, competitors, audience

Planning: Be specific about your objective, what media to use, what audience to target. Set measurable goals. Impact and output objectives.

Impact — specific in the effect you want to see overall

Output — How you will obtain your impact objective

Communication: Take the output objective and complete it

Put together a news release, make signs, and put the plan into place.

Evaluation: Did we get it right? Review your work and use focus groups to see how you did. Did you obtain your goals?